I choose for a Commercial agent
A commercial agent is a self-employed intermediary who has continuing authority to negotiate the sale or purchase of goods (or services) -, - on behalf of and in the name of the principal. He does not buy the goods from the principal and logically neither resells them.
- A commercial agent has a power of attorney to identify, visit and negotiate (prospect) customers in a given territory but usually will not be entitled to actually conclude/confirm the orders as (1) he does not assume the commercial risk and (2) this power of representation would create a permanent establishment. The commercial agent has a continuous authority, not occasional, to promote the principal’s goods/services. The commercial agent transmits the orders to the principal who may or may not confirm them.
- The principal delivers the goods and sends the invoice directly to the customer. It is thus the principal and the customer who are the parties to the contract of sale.
- The commercial agent is rewarded with a commission agreed upon with his principal. His services are subject to VAT (taxable transactions) but instead of using an invoice, they are most often honored on the basis of a commission note, established by the principal and submitted to VAT by the latter through the reverse charge mechanism.
- The commercial agent usually does not participate in the execution of the contract of sale. Transportation, invoicing, customs formalities and the payment are dealt with directly between the principal and the buyer.
- In most countries, the rights of a commercial agent are protected by mandatory rules of law. A contract is required to counterbalance some aspects of this statutory protection. (See section « additional information »).
Additional comments
The contract of commercial agency may be concluded verbally or in writing. Certain clauses, more specifically those limiting certain aspects of the statutory protection of the agent, will however only be upheld if they have been stipulated in writing. A written contract is highly recommended as it obliges the parties to specify and clarify their intentions (obligations) and expectations (rights) and serves as proof thereof.
The rights (and to a much lesser extend obligations) of a commercial agent are in all the member states of the European Union, also the new ones, embedded in mandatory law in accordance with a European directive. This directive prohibits any contractual limitation – even through a choice of law clause – of certain minimal rights of the agent regarding his commission, notice periods (depending on the duration of the contract) and client indemnity (in most member states this indemnity in maximum amounts to the agent's annual remuneration calculated from the commercial agent's average annual remuneration over the preceding five years).
It is highly recommended to take into account the statutory rules of the agent’s country when preparing and negotiating a contract of commercial agency. In principle the agency contract will not infringe competition law as contracts with self-employed agents usually fall out of the scope of competition law.
Checklist for a commercial agency contract
Model contracts:
I choose for a Commission (undisclosed) agent
A commission agent is a self-employed intermediary who acts on behalf of another person, called the "principal", but enters into the contract in his own name. He often intervenes to facilitate, from an administrative point of view, a contract that was agreed upon directly between the principal and the customer.
- The contract of sale is concluded between the principle and the customer. The commission agent is no party to this legal relationship.
- The commission agent is, often on an occasional basis, in charge of the administrative formalities of the transaction (import formalities, VAT, etc.). The principal addresses his invoice to the commission agent (1st invoice) and the latter addresses a new invoice in his own name to the customer (2nd invoice). This second invoice includes a commission of which the rate has been agreed upon in advance between the commission agent and the principal as the commission agent assumes no commercial risk in the transaction. The relationship between the principal and the commission agent on the one hand and between the commission agent and the customer on the other hand is this in essence of an administrative nature.
- The commission agent takes care of the import/customs formalities and VAT registration (when applicable).
- The principal continues to assume the commercial/payment risk and debt administration.
I choose for a Distributor
A distributor (also referred to as (general) importer or reseller) is an independent intermediary that acts in his own name and for his own account. A distributor buys goods/services from his supplier (often the manufacturer) in order to resell them on a foreign market on his own terms.
- The distributor is not simply a reseller; the distributor is linked to the manufacturer (supplier) by a closer tie. In particular, the following characteristics should be noted:
- in its capacity as a reseller, the distributor deals with the promotion and/or organization of distribution (usually of standardized products under the trademark of the supplier) in the assigned territory ;
- in return the supplier confers a privileged position in the territory on the distributor: a guarantee of supply and generally the exclusive right to purchase the products from the supplier;
- the relationship must be for a certain duration and sets conditions for collaboration that, by definition, cannot be occasional.
- the relationship creates a fairly close tie of loyalty between the parties, which usually implies that the distributor refrains from distributing competing products;
- The clients place their orders with the distributor.
- The supplier enters into a contract of sale with the distributor (1st invoice).
- The distributor resells the goods/services to his customers (2nd invoice) with a profit margin as he is assuming the commercial (payment) risk in the operation. He is not remunerated with a commission rate, agreed upon with the manufacturer.
- Logistics, the risk of non-payment and the administrative formalities (invoicing, import formalities …) are concentrated (‘consolidated’) on the distributor.
- In most countries, this relationship is not regulated by the law (‘unnamed contract’) thus allowing the parties to organize their rights and obligations freely. A good contract should fill this void defining the parties rights and obligations clearly and in sufficient details.
Additional comments
Belgium is one of the few countries in the world with a specific law on exclusive distributorship contracts and more particularly on the termination of such contracts. This Belgian law is however, according to the Belgian Supreme Court, not applicable to distributorships granted for territories outside Belgium. Thus, when rendering applicable Belgian law to their foreign distributorship contracts, Belgian exporters do not automatically extend the legal protection of the Belgian distributorship law to their foreign distributors.
The countries of the Middle East and certain Latin American countries have enacted legislation as well, granting distributors a fair level of protection. In most countries however, the parties may freely define the content of their respective contractual obligations, even with respect to the termination thereof. Competition law will however apply. These rules typically prohibit imposed minimum resale prices (maximum resale prices are usually allowed) and absolute export prohibition.
Distributorship contracts or usually inspired by a geographical division of markets with exclusivities granted to different distributors for specific territories (a geographical area or a type of clients within that territory). This geographical organization may be challenged if the distributor appears on the internet as this communication technique knows no territorial boundaries. It is thus highly recommended to provide in the agreement for a solution that reconciles a presence of the distributor on the worldwide web with the geographical allocation of markets and parts thereof, typical to a distributorship.
It may be that a supplier for a certain business (e.g. very large orders) prefers to trade directly with the customer and prefers the distributor to act as an intermediary, thus combining the functions of distributor and commercial agent.
Checklist for a distributorship contract